Co-founder, B2B yachting marketplace, 2023–now
Case study: building a B2B yachting marketplace from zero
- Problem
- A new company with nothing in place: every system and process had to be built from scratch
- My role
- Co-founder owning pricing and seasonality, the booking platform, API integrations, partnerships and AI automation. I manage a team of 4.
- Outcome
- €300K+ annual revenue, 300+ bookings a year, 60%+ utilization
The problem
We entered a competitive industry as a brand-new company. There was no platform, no partner network and no booking history, so everything had to be designed and built from the beginning.
What I decided
- Connected the marketplace to OTAs and channel managers through APIs, so partners could see availability and prices without manual back-and-forth.
- Made partner sign-up self-serve, with a free trial and a freemium tier, and tracked activation, churn and retention to see where partners dropped off.
- Built partnerships with travel agents and OTAs, and set pricing and allocation around seasonality and booking data. Utilization now runs above 60%.
- Deployed an AI assistant that answers customers on WhatsApp and builds a proper customer database as it goes, and used AI to analyse seasonality and occupancy.
What I chose not to do
Handing more of the workflow to AI bots. Many steps still depend on manual input and judgement, so I kept automation to the places where it clearly saves time and kept people on the rest.
How
Business cases with ROI projections, KPI dashboards in Excel and BI, email lifecycle campaigns for partner onboarding, and online payment processing for guest bookings.
What I'd do differently
When you build everything from scratch, everything feels urgent. I'd put distribution first, the channel and OTA integrations, because every other decision depends on bookings coming in.